2018 Pepsi® / SB52 Sweepstakes

Full Official Rules

NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING. MULTIPLE ENTRY DEADLINES APPLY. SUPER BOWL TICKET PRIZE ENTRY DEADLINE IS 11:59 P.M. CT ON 1/9/18 AND SUPER BOWL TICKET PRIZES MUST BE ACCEPTED BY 1/19/18. MESSAGE AND DATA RATES WHERE APPLY. VOID WHERE PROBHITED.

THE PEPSI SB52 PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES, RESIDING IN AL, AZ, IA, IL, IN, KS, LA, MD, MI, MN, MO, MS, ND, NE, OK, SD, TN, TX or WI, 18 years (19 in AL and NE) or older AT THE TIME OF ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

This Promotion consists of a random chance instant win program (“Instant Win Program”),
(a) The Instant Win Program is open only to legal residents of the United States, residing in Alabama, Arizona, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, North Dakota, Oklahoma, South Dakota Tennessee, Texas or Wisconsin, who are 18 years or older at the time of entry (19 in AL and NE).
  1. START/END DATES:
    The Instant Win Program begins at 12:00 a.m. Central Time (CT) on December 4, 2017 and ends at 11:59 p.m. CT on February 4, 2018 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). Super Bowl Ticket prizes will be selected and awarded starting on December 4, 2017 and ending on January 10, 2018. All other prizes will be selected and awarded December 4, 2017 – February 4, 2018.
  2. HOW TO ENTER:
    There are two (2) ways to enter the Promotion: (a) via SMS, or (b) on the Internet.
    1. SMS Entry: Submit an SMS entry from your mobile device (“Mobile Device”) by texting ‘SB52’ to 88500. You will receive a bounce-back message containing the URL http://linkto.us/SB52Pepsi. Click on the URL and enter the required information. Once you have provided the required information you will be entered in the Promotion for a chance to win an Instant Win Prize and will you will receive a digital scratch card. Standard messaging and data rates apply. All SMS entries must be submitted by 11:59 p.m. CT on 2/4/18.
    2. Internet Entry: To submit an Internet entry for free, visit http://linkto.us/SB52Pepsi and follow the on-screen entry instructions. You must fully complete the registration to enter the Promotion. Normal time rates, if any, charged by Internet service provider will apply. All Internet entries must be submitted by11:59 p.m. CT on 2/4/18.

      By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. By submitting an entry, entrants are automatically entered into the Instant Win Program. Limit one (1) entry per person per day regardless of method of entry. Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all Sponsor’s promotions, regardless of brand.
  3. ELIGIBILITY:
    Open to legal residents of the United States, residing in Alabama, Arizona, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, North Dakota, Oklahoma, South Dakota Tennessee, Texas or Wisconsin, who are 18 years or older (19 in AL and NE). at the time of entry. Employees of PepsiCo, Inc., Pepsi-Cola Company and its bottlers, Pepsi Beverages Company (“Sponsor”), and each of their respective parents, subsidiaries and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Sweepstakes (collectively “Sponsor and Promotion Parties”), the NFL Entities (as defined below) and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step” of each) and those living in the same households as such employees are not eligible to participate. Void outside the states listed above and where prohibited or restricted by law, rule or regulation.
  4. Instant Win: PRIZES:
    All Promotion prize details are at Sponsor’s sole discretion. The actual make and model of prizes included will be determined by Sponsor in its sole discretion. Prizes to be awarded “as is” and any and all warranties and/or guarantees (if any) shall be subject to the prize manufacturer’s terms; therefore, winners agree to look solely to such manufacturer(s) for any such warranty(s) and/or guarantee(s), if any. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

    Instant Win Prizes: The following prizes will be awarded randomly and in no particular order.
    Prize* Description # Available ARV
    Digital Stickers Digital Stickers for Social Media 6,291,995 $0
    Digital Filter Digital Filter for Social Media 6,291,995 $0
    NFL.com Gift Card – $100 NFL.com $100 Gift Card 200 $100
    Super Bowl Tickets Trip for Two (2) to Super Bowl 52 on Sunday, February 4, 2018* 2 $5,500

    * Trip for Two (2) to Super Bowl 52 on Sunday, February 4, 2018 includes: Roundtrip coach airfare, 3-night hotel (double occupancy), rental car or taxi stipend of $300, game day transportation to and from hotel, tickets to the Super Bowl 52 Game on 2/4/18 at U.S.Bank Stadium, Minneapolis, commemorative gift bag and $250 spending cash. All other expenses not specifically mentioned herein such as for transportation to and from event, parking, etc. are solely the responsibility of the prize winner and guest. No alternate dates are available. All minors (under the age of 18) must be accompanied by an adult at all times. No responsibility is assumed by Sponsors for canceled, delayed, suspended or rescheduled event. Sponsor reserves the right to assign seating.

    The prize is redeemable only on the valid link or website by scraping a winning message. Winning prizes must be accepted and or redeemed by 11:59 p.m. CT on 1/19/18 for Super Bowl game tickets and on 2/9/18 for all other prizes. The winning message has no cash value and cannot be exchanged for cash or credit, except as required by law. Any unused value will be forfeited. UNCLAIMED/UNREDEEMED INSTANT WIN PRIZES WILL NOT BE AWARDED. Limit one prize per person.

    Event dates will be determined by Sponsor in its sole discretion. All other expenses not specifically mentioned herein such as for transportation to and from event, parking, etc. are solely the responsibility of the prize winner and guest. No alternate dates are available. All minors (under the age of 18) must be accompanied by an adult at all times. No responsibility is assumed by Sponsors for canceled, delayed, suspended or rescheduled event. Sponsor reserves the right to assign seating.


    All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
  5. ODDS OF WINNING:
    Instant Win:
    Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries divided by the number of prizes available. Limit one (1) Instant Win prize per person.
  6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:
    Twelve million, five hundred eighty -our, one hundred ninety-two (12,584,192) Instant Win Prizes (each an “Instant Win Prize”) will be available to be won during the Promotion Period. There will be a total of Twelve million, five hundred eighty-four, one hundred ninety-two (12,584,192) random, pre-determined computer-generated winning times seeded over the course of the Promotion Period. If your Instant Win Game play, as described above, is the first one received on or just after one of those predetermined times, you will be eligible to win the Instant Win Prize designated to that time. Odds of winning an Instant Win Prize will depend on the time your Entry is received and the total number of eligible Entries received.

    Winning times for Super Bowl Ticket prizes will be randomly selected and seeded between 12/4/17 and 1/10/18. Winning times for all other prizes will be randomly selected and seeded between12/4/17 – 2/4/18. Potential instant win prize winners may be required to sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit all required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.

    If any potential winner cannot be reached within twenty-four (24) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one (1) prize per person or household, except that in the case of this Promotion winners of instant win prizes or weekly prizes are still eligible for a chance to win a grand prize.
  7. RELEASES:
    Potential Prize winners will receive their instructions on how to claim their prize. Return of any prize email or notification as undeliverable may result in disqualification and prize will not be awarded. Sponsor and its agencies are not responsible for lost, misdirected, mutilated, illegible, postage due, or late game play requests, technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this promotion or by any human error which may occur in the processing of the instant win game plays in the promotion. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry/claiming process or the operation of the promotion or Website; violates the Official Rules; or acts in an un-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. The Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the promotion if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other problems beyond the control of the Sponsor and award all coupons claimed prior to cancellation. The Sponsor, the NFL Entities, Promotional Partners and each of its employees, affiliates, subsidiaries, and advertising and promotion agencies will have no liability or responsibility for any claim arising in connection with participation in this promotion or a prize/discount awarded. Winners assume all liability for any injury or damage caused, or claimed to be caused including computer malfunction, by participation in this promotion or by use or redemption of any prize or by any related activities. Upon forfeiture, no compensation will be given. Winners, by acceptance of prize, agree to release Sponsor, the NFL Entities, and Promotion Parties from and each of their respective employees, officers, directors, agents, bottlers, representatives, parent companies, affiliates, suppliers, distributors and advertising, promotional, or judging agencies from any and all liability, claims, or actions of any kind whatsoever in connection with the receipt, ownership, or use of or for any typographical or other error in these Official Rules or in the announcement or offering of a prize. Winner must consent to the use of their name, voice, picture, or other likeness or statements in all media without compensation for purposes of advertising, trade, and promotion as determined by the Sponsor, except where prohibited by law. Participant irrevocably waives all claims against the National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) and agrees that the NFL Entities will have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or the prizes awarded. The NFL Entities have not offered or sponsored this Sweepstakes in any way.
  8. ADDITIONAL TERMS:
    Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

    In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

    If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

    Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event, there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official rules shall prevail, govern and control.

    Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

    Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

    IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.
  9. LIST OF SUPER BOWL TICKET PRIZE WINNERS:
    WINNERS’ LIST: For the names of the Super Bowl ticket winners, send a self-addressed, stamped envelope, postmarked by 3/1/18 to “2018 Pepsi SB52 Sweepstakes” Winners’ List c/o PSG, PO Box 941459, Maitland, FL 32794-0340.
  10. SPONSOR: Pepsi Beverages Company, 1300 East Cliff Road, Burnsville MN 55337

    PEPSI and the Pepsi Globe are registered trademarks of PepsiCo, Inc.